With the rapid development of the economy and the continuous improvement of people's living standards, in order to promote the sale of goods, people have been studying the design of packaging appearance and structure. In the increasingly serious phenomenon of commodity homogenization, personalized packaging will attract consumers' attention with strong visual impact, so that consumers pay attention, observe, appreciate and  ultimately generate purchase behavior. In a general supermarket that operates 15,000 product projects, the average consumer browses about 30 products per minute, which means that brand packaging is equivalent to 5 seconds of advertising. Studies have shown that consumers make 36% of purchase decisions based on packaging and decorating. The US packaging design company, Temomo Andre, believes that consumers generally cannot distinguish between products and packaging. For most products, the product is packaged, and the package is the product. Packaging is the shadow of goods. In the absence of reference information or the same quality and price, unique packaging can attract consumers' attention and enter the consumer's choice.

Innovative packaging design ideas

1. Personalize from the choice of materials

Breaking the conventional use of materials in packaging can produce undesired results, which is reflected in the Japanese packaging design. The Japanese attach great importance to natural beauty, and the packaging materials are basically wood, straw, bamboo, clay, cloth, hemp, paper, and so on. The products are fresh, warm and pure in an intuitive and simple way. Due to the wide selection of materials, the visual effects of the packaging are distinct and colorful, giving the world a new visual experience while leaving a deep impression.

2. Create a personalized personality from the decorating method

The designer's reasonable combination of color, brand, and text is also very unique. For example, the success of domestic ##服裝海螺服飾, in addition to the quality of the company's virtuous cycle products, the role of its packaging design is also indispensable. The company has always adhered to the concept of “emphasizing brand, displaying individuality and enhancing image” in packaging design and achieved good market results.